White Hat SEO Technology Tools

07/17/08

If something exists, you can be almost sure that a website has already been created for it. Or maybe 10,000 of them. There's a lot of competition to be ranked highly, and high competition makes some webmasters make not so honest SEO technology choices. After all, if you cannot get ranked, you will not get traffic. Tempting as it may seem, however, webmasters should not give in to the desire to cheat the system with black hat SEO. Though it may seem slower at first, the truth is that following honest SEO technology methods will do a lot more for your site over time than "cheating the system" black hat tools.

Understanding your Target Audience

It is important to consider your target audience when creating the content for a site. One SEO technology tool to help webmasters to better understand their target audience is social media. Though social media sites like Digg and Stumble are not intended for SEO (and sometimes deal severely with sites that abuse social media for SEO technology), these sites are a good way to develop an understanding of what your visitors are looking for. Yahoo Answers, for example is the perfect place to learn what kinds of questions people are asking... and how they want them answered. SEO toolbars are another good example of SEO technology that helps webmasters to target a particular audience. An SEO toolbar helps you scope out other websites that appeal to the same target market to see what is working for them.

SEO Technology Tools for Determining Great KeywordsYou can have some of the best unique content on the web for your target market... but if your keywords are not chosen with care, you will not get as many visitors as you should. Some of the most important SEO technology tools are the ones used to examine and determine profitable keywords. A myriad of keyword checking sites and programs are available online, and each one has its own way of working:

Wordtracker keyword search

Meta keyword tools

Google Adwords keyword tools

Overture search term data

Keyword profitability tools

Tools for comparing two or more keywords

Page analysis for keyword density

Getting Good SEO Rankings

So, SEO technology has helped you to understand your target market and the best keywords for your visitors and your niche. Next, you want high rankings for those keywords. There are a lot of methods webmasters (and SEO services) use to get a page a site ranked well for a particular keyword. The most important of these is probably link building. In addition to link building, webmasters and SEO technology services also use navigation optimization methods, paid inclusion, optimization of meta tags, and countless other methods.